Shortlisted entries:

• Northumbria Safer Roads Initiative
  Driving Towards a Safer Future
• Newcastle Building Society
  Tea and Sympathy Campaign
• Hull Truck Theatre Company
  A Moving Story
• Tyne & Wear Archives & Museums
  The Late Shows
• Savvy Marketing
  "Give Us A Giggle" — Jammie Dodgers & Comic Relief
• Liquid Solution
  Onitsuka Tiger Liverpool

Sponsored by