Thursday 26 November
Newcastle Marriott
Gosforth Park

Categories

This years awards showcased the valuable impact marketing has on businesses in the North of England, recognising and rewarding those campaigns that really stand out. We had 10 nomination categories for 2009 plus the new Grand Prix award to acknowledge the most outstanding overall entry:

click a category name to see its criteria

New Marketer Of The Year

A Valid CIM membership is required from January 2008 up until date of award.
This award is open to entries from members of the Chartered Institute of Marketing with a maximum of five years marketing experience who have demonstrated exemplary marketing skills. Your entry should include proof of:

  • The significance of the role you played in marketing strategy in the past 12 months
  • Your journey of personal development
  • How your role has produced results including measured success, showing return on investment
  • Innovation and use of unique ideas
  • Academic or client/company referee

/ Supported by
CIM logo

Most Effective Direct Marketing Campaign

This award is open to entries from individuals or teams that have planned and implemented a direct marketing campaign. Your entry should demonstrate proof of:

  • How the campaign met the overall strategy
  • Explanation of methods used
  • Innovation and creativity
  • Evidence of results/effectiveness of campaign - e.g. proof of awareness raised, sales figures, recipient response analysis, analytics
  • Value for money and return on investment
  • Client/company satisfaction statement

/ Sponsored by
ppd

Most Effective Launch Campaign

This award is open to individuals or teams that have planned and implemented a successful product or service launch. Your entry should demonstrate proof of:

  • How the campaign met the overall strategy
  • Innovation and creativity
  • Evidence of results/effectiveness of campaign - data/statistics on product or service sales success
  • Value for money and return on investment
  • Client/company satisfaction statement

/ Sponsored by
Marriott newcastle gosforth park

Most Effective Re-Brand

This award is open to individuals or teams that have planned and implemented a re-brand for a specific client or project. Your entry should demonstrate proof of:

  • How the plan met the overall strategy
  • Innovation and creativity
  • Evidence of results/effectiveness of campaign - data/statistics on product or service sales success
  • Value for money and return on investment
  • Client/company satisfaction statement

/ Sponsored by
R&B group

Most Effective Public Sector Campaign

This award is open to individuals or teams that have commissioned or delivered a public sector marketing campaign. Your entry should demonstrate proof of:

  • How the campaign met the overall strategy
  • Innovation and creativity
  • Evidence of results/effectiveness of campaign – increased awareness/engagement with stakeholders
  • Value for money and return on investment
  • Client/company satisfaction statement

/ Sponsored by
guerilla

Best Advertising Campaign

This award is open to individuals or teams that have planned and implemented an advertising campaign/strategy for a specific client or project. Your entry should demonstrate proof of:

  • How the campaign met the overall strategy
  • Innovation and creativity
  • How the advertising strategy complemented the overall marketing strategy
  • Evidence of results/effectiveness of campaign - change in consumer attitudes, increased revenue, increased web traffic
  • Value for money and return on investment
  • Client/company satisfaction statement

/ Sponsored by
BQ magazine

Best Marketing Innovation

This award is open to individuals or teams that have planned and implemented an innovative marketing solution for a specific client or project. Your entry should demonstrate proof of:

  • How the campaign met the overall strategy
  • Innovation and creativity
  • Increased business services
  • Evidence of results/effectiveness of campaign
  • Value for money and return on investment
  • Client/company satisfaction statement

/ Sponsored by
Northumbria University

Best Customer Insight

This award is open to individuals or teams that have planned and implemented a marketing campaign with effective use of customer research. Your entry should demonstrate proof of:

  • Research methods used to gain an insight into your consumer behaviour - focus groups, data/strategy analysis.
  • Diligence in the research process and explanation of key insights
  • How research results shaped the marketing strategy
  • Evidence of results/effectiveness of campaign – increased awareness/engagement with stakeholders
  • Client/company satisfaction statement

Best Digital Marketing Campaign

This award is open to individuals or teams that have planned and implemented a digital media campaign for a specific client, service or product. The award will recognise innovative and effective use of all online marketing and digital media including web design, viral marketing, email marketing and social media. Your entry should demonstrate proof of:

  • How the plan met the overall strategy
  • Innovation and creativity
  • Evidence of results/effectiveness of campaign - increased revenue, increased web traffic
  • Value for money and return on investment
  • How appropriate the content and interaction were for the target market
  • Client/company satisfaction statement

/ Sponsored by
bdaily

Best Integrated Campaign

This award is open to individuals or teams that have planned and implemented an integrated marketing campaign, for example developed from print to an outdoor campaign. Your entry should include proof of:

  • How the plan met the overall strategy
  • Innovation and creativity
  • Explanation of methods used, their uses and purpose
  • Evidence of results/effectiveness of campaign
  • Value for money and return on investment
  • Client/company satisfaction statement

Grand Prix

No application needed. The Grand Prix award is chosen by the judges from all the shortlisted nominations as the most outstanding and impressive entry.

/ Sponsored by
nigelwright

/ Supported by
CIM logo

/ Supporting charity
the children's foundation

/ Our sponsors

BQ magazine

bdaily

guerilla

ppd

R&B group

Northumbria University

Marriott newcastle gosforth park